Glenstone
Visual System

Promotional poster system
Exhibition panels
Editorial system


Glenstone is a contemporary art museum that brings together art, architecture, and landscape in Potomac, Maryland. With intentionally low visitor density and carefully choreographed indoor–outdoor circulation, it offers a quiet, unhurried viewing experience and has remained free to the public.

This project is a conceptual rebranding proposal for Glenstone. While preserving its core character—restraint, immersion, and minimal distraction—the work redefines the museum’s external communication through a clearer visual language and information structure. Built on a publication-inspired grid, rigorous hierarchy, and generous negative space, the system is designed to scale across key touchpoints, including promotional posters, outdoor information boards, tickets, and a tri-fold brochure—delivering a consistent, readable, and spatially aligned brand experience across format.





                    

         

                    







   

































2026 Yinxue Zou
Last edit at 2/15/2026